Search Cool of the Wild Start typing...

Why We Love Armadillo Merino

Armadillo merino garment

A merino clothing brand built on protecting its wearers from everything their surroundings might throw at them

Armadillo Merino create exceptionally well designed and high quality merino clothing for those pushing their limits in the outdoors and in tactical and professional environments. Worn and loved by the pros, this well established brand aim to provide unrivalled comfort and protection to those who need it most. If their clothing goes unnoticed on its wearers, they’ve succeeded! Read on to see why we love Armadillo Merino so much, and why you should too.

What we love about Armadillo Merino products

Disclaimer: We use affiliate links and may receive a small commission on purchases.

Merino wool

It’s hard not to love merino wool and all its magical properties. From odor control to thermoregulation, it really is a gift from nature – especially for those active in the outdoors. You can read more about this wonder wool in our article on what makes merino clothing so awesome.

So what are the properties of Armadillo Merino clothing?

  • It is moisture wicking and moves any sweat or moisture away from the skin
  • You can wear it for days on end, and somehow it doesn’t smell!
  • It keeps you cosy and warm in cold conditions
  • I doesn’t itch like wool made from thicker fibers
  • It won’t melt or drip when it burns
  • It is naturally fire resistant and will stop burning as soon as the source of the flame is no longer in contact with it
  • It helps to keep you cool in hot conditions
  • It naturally protects you from harmful UV rays rated to SPF40+

Can someone tell me why we’re not all wearing merino all of the time?! I honestly wear my Artemis top more than any other item I own. Totally love it. And it’s an eco-friendly clothing option too, especially when compared with other technical outdoor clothing. More on that later.

The design

The high quality fibers of Armadillo Merino are certainly pivotal to the success of this hard working brand. But what really makes their clothing stand out from the rest of the merino wool flock, is the exceptional design of their garments. This stuff is made with the most extreme environments in mind, so any comfort the wearer can gain from being in an Armadillo item is vital.

Design features of Armadillo Merino clothing

Designed for tactical and professional users, Armadillo Merino garments features include:

  • Long back of top

    Long backs

    This is ideal for tucking your top into your pants or Long Johns for draft exclusion. And if you don’t want to tuck in then the extra bit of length ensures that you won’t be exposing your mid-riff even when reaching high or bending over.

  • Flatlock seams

    Flatlock stitching

    There’s no point having non-itch, soft merino if it’s just going to irritate your skin at the seams. So this is an essential detail that all of the Armadillo garments feature.

  • Cuffs of top

    Long arms and cuffs

    Keeping your wrists warm and covered really helps when it comes to staying warm due to the blood flowing close to the skin in that area. Long cuffs make sure your wrists stay undercover and cosy at all times.

  • Thumb loops on cuffs

    Thumb loops

    To further prevent the draft from creeping up your sleeves, and to provide even more warmth and protection at the wrists, most of the long sleeve tops have thumb loops – also useful to keep your sleeves down when putting other layers and gloves on and off.

  • Shoulder of shirt

    Seamless shoulders and armpits

    To keep irritation and chafing to an absolute minimum, many of the garments are seam free at the shoulders and/or armpits – areas where the body moves the most or carries loads.

  • Label on top

    Tags and labels

    As with the seams, internal labels can be an unnecessary and unwanted irritation. So all the Armadillo Merino labels are discreetly placed on the outside of the garment.

Yep, pretty exceptional! Check out a few of our favourite Armadillo Merino items, their design features, and what the items are ideal for.

Workhorse performance clothing

The attention to detail and specificity of the designs is such that anyone wearing the clothing won’t even notice how great it is… just as it should be. The last thing a fire-fighter wants to be worrying about, as they prepare to enter a burning building, is an annoying label or seam scratching at their skin. Not to mention whether their clothing will give them third degree burns if it catches alight. These people need performance, and Armadillo Merino provides clothing that is designed to give them exactly that.

Excellence in the outdoors

So what about wearing Armadillo Merino in less life threatening situations? Are their designs suited to performance in the outdoors? Well, if you’ve ever done a week-long hike in a synthetic top that rides up at the waist under your backpack because it isn’t long enough, then you’ll know the answer to that question! Add in some extreme conditions and challenging circumstances that require you to focus fully on the task in hand, and you’ll be highly thankful that you don’t notice your clothing!

Behind the brand

With every great company comes a story that is worth telling, and this is certainly the case with Armadillo Merino. The company was founded as a result of co-founder, Andy Caughley, wanting to do something about the soldiers coming back from Iraq and Afghanistan with burns and injuries from the clothes they were wearing. He wanted to provide clothing that they could trust, even in the most adverse conditions. And so Armadillo Merino was born.

We have had our products go to space, and worn by professionals operating in some of the highest risk places and environments on earth. They keep coming back saying they love Armadillo Merino. These professionals demand a lot of their kit, and we stand by our commitment to help to protect them with the world’s most advanced next-to-skin clothing.

Andy and fellow co-founder, Hamish Morrin, work tirelessly to constantly improve their products offering nothing but the best to Armadillo wearers all over the world.

Eco friendly

One of my favourite things about merino clothing is the fact that it is biodegradable. With clothing being one of the fastest growing waste streams in the western world, it is essential that more of us move towards buying and wearing items that not only lasts for years, but that are also biodegradable. Synthetic garments can take 30-40 years to biodegrade. Merino clothing, under 1 year. So once you’re done with your magical merino, just dig a hole and bury it! Only make sure you’ve got yourself a replacement that can deal with all that sweating you’ll do digging the hole!

Animal welfare

It’s all very well boycotting synthetic clothing, but the biodegradable alternative doesn’t grow on trees! We mustn’t forget the wooly jumpers that do such a great job at growing themselves exceptional wooly coats each year for their farmers to shear right off them!

Thankfully, most merino establishments take the welfare of their flocks as seriously as we take merino clothing. Armadillo Merino source their wool from ZQ Merino in New Zealand. To read more about their commitment to animal welfare, and other amazing merino facts, head to

Our favourite Armadillo Merino items

This year Armadillo have extended their women’s range and also improved upon some trusted favourites. Here’s a few of their items that we really love:

Artemis top

Artemis – Women’s Long Sleeve Crew Neck

A great looking base layer for all kinds of active adventures, and time of the year

Features:Double layered cuffs, thumb holes, long back
Fabric weight:195g/m2 = 8.2oz/yd2
Fabric:100% merino wool, rib knit

For more info, read our full review of the Artemis

Hawk Raptor top

Hawk Raptor – Men’s Long Sleeve Zip Top

An excellent base layer for skiing and winter adventures

Features:zip neck, thumb loops, seamless shoulders
Fabric weight:195g/m2 = 8.2oz/yd2
Fabric:100% merino wool, rib knit
Light hiker sock

Light Hiker Sock

Warm enough for year round use but light enough to fit into heavier hiking shoes

Features:crew length, reinforced heel and toe
Fabric weight:72g / 2.53oz (pair)
Fabric:72% Merino Wool 18%Polypropylene 10% Elastane

Check out how they compare to our other favourite hiking socks

Long Johns

Johnnies – Men’s Long John Bottoms

Perfect for skiing and winter hiking

Features:easy access fly, gusseted crotch, wide waist band
Fabric weight:170g/m2 = 7.2oz/yd2
Fabric:100% merino wool, jersey knit
Rhea crew t-shirt

Rhea – Women’s Short Sleeve Crew Neck

Ideal for summer trekking, or as an extra layer at cooler times of the year

Features:seamless shoulders, long back, also available in blue and black
Fabric weight:170g/m2 = 7.1oz/yd2
Fabric:100% merino wool, rib knit
Kojak beanie

Kojak Beanie

Designed to fit comfortably under helmets, ideal for snowsports and mountaineering

Features:covers ears, double layered headband, flattened seams
Fabric weight:170g/m2 = 7.1oz/yd2
Fabric:100% merino wool, jersey knit
Polo top

Polo – Men’s Elite Short Sleeve Polo Shirt

Great for staying technically casual but coolly smart!

Features:three button polo collar, generous back length, super soft
Fabric weight:145g/m2 = 6.1oz/yd2
Fabric:100% merino wool, jersey knit

Liking the look of this high quality, long lasting merino clothing brand? We thought you would! Check out the rest of the Armadillo Merino range to find your perfect partner in crime that you’ll be lost without.

And the best bit? You can get 20% off when you use this COTW20 code at checkout.


About the author


Joey is based in Cornwall, UK, and runs Cool of the Wild. She can’t get enough of being outdoors – whether that’s lounging around the campfire cooking up a feast, hitting the trail in her running shoes, or attempting to conquer the waves on her surfboard – she lives for it. Camping is what she loves to do the most, but has also spent many many hours clinging to the side of a rock face, cycling about the place, cruising the ski-slopes on her snowboard and hiking small mountains and big hills.

Open Menu