Cool of the Wild is all about celebrating the great things that brands are doing to lessen their impact on our planet. We’ve even created a brand directory that allows consumers to search for more responsibly made outdoor products.
But what about the impact that brands have on people? Plenty of brands have policies in place to protect workers and employees. And this is great. However, few brands actively seek out ways to positively impact people in the same way that Bombas does. The USA-based sock brand takes their commitment to looking after people – specifically the homeless community – very seriously. And at the same time, Bombas have some solid environmentally positive policies in place.
A brand for people and planet
So, if you’ve not heard about Bombas, read on to see why they deserve a Cool of the Wild brand spotlight.
A brand for people
From the very beginning of its existence, Bombas’ mission has been to help those experiencing homelessness. For every item that Bombas sells, they donates an item of the same kind to those experiencing homelessness.
To date, Bombas has donated more than 100 million items to more than 3,500 community organizations.
Did you know that the top three most requested items requested in homeless shelters are socks, underwear and t-shirts? These are Bombas staples which means that those who need support the most are getting exactly what they need.
But Bombas go beyond just sending out any old items. The brand recognises the limitations that come with being homeless and have created donation socks that:
Have reinforced seams for durability
- Are dark colours to show less wear
- Have antimicrobial treatments to help them stay fresher for longer
Additionally, to ensure that the donations get into the right hands, Bombas give themselves a 12-month lead time to distribute each donation from the time of purchase, allowing them to gauge the real-time needs (sizes, styles, and quantities) of Giving Partners and the individuals they serve.
It’s a simple system with a huge impact. And one that you can be a part of by simply buying your next pair of socks from this change-making brand.
Want to know more? Take a read of how the donation process works.
A brand for planet
Giving back is the true focus of Bombas. But they’ve not let this overshadow their commitment to better production and to being part of the solution to the impact that the fashion industry has on our planet.
Did you know that the fashion industry produces between 2% and 8% of global carbon emissions?
A few ways that Bombas are trying to do better by the planet include:
Designing clothes that last
- Using more responsible materials like recycled cotton and polyester
- Shipping with 100% recycled packaging
- Offering a Take Back Bag for customers to recycled old items
- Improving their B-corp Impact Score from 89.2 to 96.6 in 4 years
- Working with climate experts at Watershed to measure and reduce their emissions in both the short and long term
Want to know more? Take a read of Bombas’ commitment to do better by our planet.
Seasonal picks for outdoorsy folk
Hopefully by now you’re as on board with this change-making brand as we are. So, if you need to do some gift buying this season then double your gifting efforts by buying for a loved one in the knowledge that a stranger in need will be enjoying your donated gift too.
To make life even easier for you, here are our top picks of Bombas gifts for the outdoorsy folk in your life:
Merino Wool Blend Hiking Calf Socks
Like your trail mix, these socks are made with a combo of materials. Soft Merino Wool, for its moisture-wicking, odor-resistant, and quick-drying properties. As well as supportive yarns like polyester and spandex, which help to create a perfect fit and built-in arch support system.
Mid-Cushion Merino Wool Blend Ski and Snowboard Socks
These colourful ski and snowboard socks have targeted cushioning that supports any boot. Plus, they have all the standard Bombas comfort must-haves – like strategic ventilation, Stay-Up Technology, and built-in arch support – and they’re made from a 55% Merino Wool Blend for dual warmth and sweat-wicking power.
Merino Wool Blend Crew Neck Long Sleeve T-Shirt
Blending Merino and Tencel Lyocell, this shirt is moisture-wicking, warm and quick drying with thoughtful features like thumb loops, soft seams and tag-free labelling. It’s ideal for hiking, biking, climbing, snowsports or just being cosy indoors!
Gripper Slippers
These double cushion slippers with ultra-warm brushed lining are the perfect post-adventure reward after a long day on the trail or the slopes. They’re super colourful and boast silicone Stay-Put Grippers on the sole for a little extra security for tired feet and legs.
